China’s super app WeChat bolsters e-commerce credentials via gift-giving feature
WeChat's new gift-giving feature is significantly boosting e-commerce sales, with reports indicating that over 80% of transactions for platforms like East Buy are now made through this function. The feature, recently adopted by East Buy, allows users to purchase gifts via the app, leading to sales exceeding 1 million yuan (approximately US$136,586) for the firm.
This innovative shopping feature enables users to search for products using keywords, with a unique process where recipients must accept the gift and provide a shipping address within 24 hours to complete the transaction. The feature, launched in December, has gained traction as consumers gear up for the upcoming Lunar New Year holiday, a peak shopping season in China. With nearly 1.4 billion monthly active users, WeChat's e-commerce capabilities are poised for further growth.
via SCMP Full Text Feed
WeChat's new gift-giving feature is significantly boosting e-commerce sales, with reports indicating that over 80% of transactions for platforms like East Buy are now made through this function. The feature, recently adopted by East Buy, allows users to purchase gifts via the app, leading to sales exceeding 1 million yuan (approximately US$136,586) for the firm.
This innovative shopping feature enables users to search for products using keywords, with a unique process where recipients must accept the gift and provide a shipping address within 24 hours to complete the transaction. The feature, launched in December, has gained traction as consumers gear up for the upcoming Lunar New Year holiday, a peak shopping season in China. With nearly 1.4 billion monthly active users, WeChat's e-commerce capabilities are poised for further growth.
via SCMP Full Text Feed
