New Zealand’s new tourism slogan invites toilet comparisons
New Zealand's latest tourism campaign, "Everyone must go!", is facing criticism for its potentially insensitive slogan, despite its aim to attract Australian tourists and boost the struggling economy. The NZ$500,000 campaign targets Australians, who make up a significant portion of the country's international visitors, in an effort to revitalize tourism numbers that haven't fully recovered since the pandemic.
The campaign's timing, coinciding with government job cuts and a wave of New Zealanders emigrating due to economic challenges, has led to accusations that the slogan is tone-deaf. While Tourism Minister Louise Upston emphasizes the campaign's message of welcoming Australians with great deals, many locals find the phrase inappropriate and even humorous, given the current economic climate and outward migration.
via SCMP Full Text Feed
New Zealand's latest tourism campaign, "Everyone must go!", is facing criticism for its potentially insensitive slogan, despite its aim to attract Australian tourists and boost the struggling economy. The NZ$500,000 campaign targets Australians, who make up a significant portion of the country's international visitors, in an effort to revitalize tourism numbers that haven't fully recovered since the pandemic.
The campaign's timing, coinciding with government job cuts and a wave of New Zealanders emigrating due to economic challenges, has led to accusations that the slogan is tone-deaf. While Tourism Minister Louise Upston emphasizes the campaign's message of welcoming Australians with great deals, many locals find the phrase inappropriate and even humorous, given the current economic climate and outward migration.
via SCMP Full Text Feed
