Beauty beyond borders: the rise and rise of South Korea’s plastic surgery empire
South Korea's plastic surgery industry is booming, fueled by platforms like Gangnam Unni and increasing openness from celebrities about cosmetic procedures. Gangnam Unni, a beauty and medical information platform connecting millions of users with clinics, is becoming a potential unicorn startup, expanding into Japan and Thailand, and offering cross-border services to patients worldwide. The willingness of celebrities to endorse or openly discuss their experiences with plastic surgery has significantly elevated the industry's image in South Korea.
The concentration of plastic surgery clinics in Seoul's Gangnam district, coupled with the cultural emphasis on physical appearance as a competitive advantage, has driven the industry's growth. The popularity of celebrities who openly discuss their procedures, like Lee Si-an from Netflix's *Singles Inferno*, further normalizes and promotes plastic surgery, signaling a shift in societal attitudes and contributing to the industry's continued success.
via SCMP Full Text Feed
South Korea's plastic surgery industry is booming, fueled by platforms like Gangnam Unni and increasing openness from celebrities about cosmetic procedures. Gangnam Unni, a beauty and medical information platform connecting millions of users with clinics, is becoming a potential unicorn startup, expanding into Japan and Thailand, and offering cross-border services to patients worldwide. The willingness of celebrities to endorse or openly discuss their experiences with plastic surgery has significantly elevated the industry's image in South Korea.
The concentration of plastic surgery clinics in Seoul's Gangnam district, coupled with the cultural emphasis on physical appearance as a competitive advantage, has driven the industry's growth. The popularity of celebrities who openly discuss their procedures, like Lee Si-an from Netflix's *Singles Inferno*, further normalizes and promotes plastic surgery, signaling a shift in societal attitudes and contributing to the industry's continued success.
via SCMP Full Text Feed
