Malaysian housewives cook up digital gold – with love, labour and live-streams
Malaysian housewives are transforming their home cooking into lucrative social media careers, earning five-figure monthly incomes through platforms like TikTok and Instagram. These women are sharing traditional family recipes for dishes like nasi lemak and chicken rendang, attracting millions of views and securing brand deals.
This trend sees housewives juggling multiple roles, from chef and videographer to editor and accountant, all while managing household duties. Fatihah Hanapi, a mother of two with over half a million followers, exemplifies this shift, showcasing Malaysian cuisine with modern production techniques and a packed daily schedule.
via SCMP Full Text Feed
Malaysian housewives are transforming their home cooking into lucrative social media careers, earning five-figure monthly incomes through platforms like TikTok and Instagram. These women are sharing traditional family recipes for dishes like nasi lemak and chicken rendang, attracting millions of views and securing brand deals.
This trend sees housewives juggling multiple roles, from chef and videographer to editor and accountant, all while managing household duties. Fatihah Hanapi, a mother of two with over half a million followers, exemplifies this shift, showcasing Malaysian cuisine with modern production techniques and a packed daily schedule.
via SCMP Full Text Feed
