Zeekr, Geely’s premium EV unit, set to take on BMW, Mercedes in China’s SUV segment
Zeekr Intelligent Technology, Geely's EV unit, is launching the Zeekr 9X Grand SUV, a luxury plug-in hybrid model priced around 1 million yuan (US$137,840), to compete with premium foreign brands like Mercedes-Benz and BMW. The vehicle, set to debut next month with deliveries starting in the third quarter, aims to attract wealthy consumers in China's rapidly evolving automotive market.
The 9X Grand is a super-luxury edition within the 9X series and marks Zeekr's first plug-in hybrid in its four-year history. Zeekr emphasizes that the car's driving performance will surpass traditional plug-in hybrids. This launch positions Zeekr against competitors like BYD, Nio, and Xiaomi in the luxury EV segment, as petrol cars from established brands lose ground in China due to the growing popularity of EVs with advanced battery technology and self-driving features.
via SCMP Full Text Feed
Zeekr Intelligent Technology, Geely's EV unit, is launching the Zeekr 9X Grand SUV, a luxury plug-in hybrid model priced around 1 million yuan (US$137,840), to compete with premium foreign brands like Mercedes-Benz and BMW. The vehicle, set to debut next month with deliveries starting in the third quarter, aims to attract wealthy consumers in China's rapidly evolving automotive market.
The 9X Grand is a super-luxury edition within the 9X series and marks Zeekr's first plug-in hybrid in its four-year history. Zeekr emphasizes that the car's driving performance will surpass traditional plug-in hybrids. This launch positions Zeekr against competitors like BYD, Nio, and Xiaomi in the luxury EV segment, as petrol cars from established brands lose ground in China due to the growing popularity of EVs with advanced battery technology and self-driving features.
via SCMP Full Text Feed
