South Korea’s Kia disavows ad poking fun at ‘crazy’ Elon Musk
Kia has disavowed an advertising campaign by its Norway branch that mocked Tesla CEO Elon Musk. The advertisement, which appeared on Kia Norway's social media, featured the Kia EV3 with a bumper sticker saying, "I bought this after Elon went crazy." This sticker was a play on a trend among Tesla owners who, dissatisfied with Musk's political stances, displayed similar messages on their vehicles.
Kia Corporation stated that the post was an "entirely independent local initiative" and did not reflect the views of Kia Europe or the corporation itself. The advertisement has since been removed. The incident highlights the challenges of maintaining brand consistency across different regional marketing efforts and the potential for social media campaigns to backfire.
via SCMP Full Text Feed
Kia has disavowed an advertising campaign by its Norway branch that mocked Tesla CEO Elon Musk. The advertisement, which appeared on Kia Norway's social media, featured the Kia EV3 with a bumper sticker saying, "I bought this after Elon went crazy." This sticker was a play on a trend among Tesla owners who, dissatisfied with Musk's political stances, displayed similar messages on their vehicles.
Kia Corporation stated that the post was an "entirely independent local initiative" and did not reflect the views of Kia Europe or the corporation itself. The advertisement has since been removed. The incident highlights the challenges of maintaining brand consistency across different regional marketing efforts and the potential for social media campaigns to backfire.
via SCMP Full Text Feed
