Japan’s Tokyo to ‘revitalise’ nightlife with US$3.8 million jolt to lure visitors after dark
Tokyo is investing in revitalizing its nightlife to attract more tourists and boost its economy. The city has allocated 558 million yen (US$3.8 million) in subsidies to support 12 nighttime events designed to showcase Tokyo's after-dark charm and energy, aiming to address the issue of many tourists missing out on the city's vibrant nighttime scene.
The initiative addresses the increasing number of foreign tourists and the demand to revitalize the nighttime economy. In Shibuya, a major tourist destination, the local tourism trade association launched a five-day pop-up nightlife information office, the Shibuya Warm-Up Station, offering personalized recommendations, luggage storage, and welcome drinks to encourage exploration of the area's nighttime offerings.
via SCMP Full Text Feed
Tokyo is investing in revitalizing its nightlife to attract more tourists and boost its economy. The city has allocated 558 million yen (US$3.8 million) in subsidies to support 12 nighttime events designed to showcase Tokyo's after-dark charm and energy, aiming to address the issue of many tourists missing out on the city's vibrant nighttime scene.
The initiative addresses the increasing number of foreign tourists and the demand to revitalize the nighttime economy. In Shibuya, a major tourist destination, the local tourism trade association launched a five-day pop-up nightlife information office, the Shibuya Warm-Up Station, offering personalized recommendations, luggage storage, and welcome drinks to encourage exploration of the area's nighttime offerings.
via SCMP Full Text Feed
