Meme magic: how a crude Chinese animation reshapes country’s viewing habits

A crudely made animated film has emerged as an unexpected cultural flashpoint in China, sparking debate over how memes a

nd online virality are reshaping audience perceptions of what is worth watching. Niu Lai, or The Arrival of the Ox, premiered in China on August 5, following a young calf’s dreamlike journey to becomi...

via South China Morning Post